Identity

There are a few identity jobs I have created. Each identity reflexes the company or organization. An identity needs to be clear, ease to read and understood at any size. If you have a logo that can’t be read or understood when placed on a business card, the logo isn’t going to work.

Faction 9 logo

Organization Name: Faction 9
Details: A simple and box logo design was used to create the Faction 9 logo.

Friends of the West Bend Library

Organization Name: Friends of the West Bend Library
Details: This logo was created for a not for profit organization within the West Bend Library. They wanted a simple design that incorporated the current library's clock tower and presented the focused on reading. The use of an owl came from the organizations name.

The first left of each word in the organizations name was put together to create FOTWBL. Then with the subtraction of the letters "FTB" the word OWL was created. Using the word OWL I created an owl reading a book and sitting on top of the library's clock tower.

Moraine Park Graphics Club

Organization Name: MPTC Graphics Club
Details: The Graphics Club located on the Moraine Park West Bend campus was out of date and really did not reflect the club. I incorporated the CMYK and RGB colors into the symbol.

Pike Lake House Inn

Organization Name: Pike Lake House Inn
Details: Using a photograph of the current sign that sits outside of the Pike Lake House Inn restaurant. The image was brought into Adobe Illustrator and then turned into a vector file.

 

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